Pb7 Research was founded in 2012 by IDC veteran Peter Vermeulen. Pb7 provides research and advice, aimed at the successful deployment of new technology in the European market. Pb7 supports technology marketeers and strategists by identifying and analyzing market and competitive opportunities and challenges, and translating that into positioning and campaign recommendations. Pb7 leverages these and other research insights to deliver high quality research based content services to bridge the gap between product and potential buyer.
Peter is a very experienced industry analyst, team leader and project manager. His project expertise includes opportunity and competitive analysis, benchmarking, market segmentation, and market regulation (M&A). In terms of content, Vermeulen is an expert in IT services, cloud services and SaaS, IT security, the Internet of Things, and datacenters.
After having worked 18 years with IDC and since 2011 with Pb7 Research, his knowledge of the ICT market is very wide. He is quoted frequently in leading Dutch and Belgian media, has delivered numerous presentations and workshops around sourcing and other topics and hosted a large number of executive dinners/lunches and conferences.